Martini reel

Hi Team Martini,

I’ve put together a short reel of work that I hope gives you a sense of what I can bring to your social films. My goal is always to create standout content, and you’ll see across my site and in this reel that my work is intentionally eclectic — from pieces with professional talent to more spontaneous, people-focused stories.

I grew up in the theatre, so working with actors (or non-actors) comes naturally — whether it’s about delivering a performance or just setting the right tone on set to help people feel at ease and be their authentic selves.

Everything I direct, I also shoot. I’m highly technical but always driven by the story and emotion of the piece. I also understand how important it is for social content to feel native to the platform — I’m always happy to collaborate on developing ideas that strike the right balance between polished and lo-fi, while staying true to your brand.

Looking forward to the opportunity to create something great together.

Virgin Atlantic Organic Social

After shooting the latest brand campaign-social/stills with my creative studio, Homestyle.studio We’ve continued our relationship with Virgin making their organic social, creating various streams of content that focus on the more UGC feeling content as well as more directed and curated pieces of work.

LUCOZADE ALERT with Amelia Dimoldenberg

I directed and helped developed this branded content series for Lucozade featuring Amelia Dimoldenberg of Chicken Shop Date fame.

McCain Air Fryer Home Chips

This is an example where I feel like I’m at my most effective. This film I shot and directed. It was predominantly made out of high res stills so while we ended up with a really fun film we also had access to a suite of assets that could be used as stand alone stills that were print quality for OOH, we had GIFs and looping videos that made for great stand alone social assets.

I always love to add value to a campaign by expanding the use cases for everything I shoot. This was intended solely as a youtube pre roll ad and instead it was put on TV and used widely in all the previously mentioned scenarios.

McDonald’s Surprize Fries

I recently shot along side McDonald’s for the campaign ‘Surprize Fries’ tasked with capturing more hard working ‘prize’ social ads for TikTok, Reels and Youtube Shorts.

MORRISONS PRICE LOCKED

Another example of me going shooting alongside a TVC, no time scheduled just making the most of downtime to capture and shoot bespoke social films.

MILLER BRAND

This was a fun one, creating global brand assets for multiple markets. We went out to Thailand and shot for Europe, Asia and North America. The video clips are examples of how we combine an entire suite of assets from the Main TVC content all the way through to social video and stills to create these mixed media films. Also a selection of stills. We were shooting in Jungles and abandoned Airplanes in the middle of nowhere with 300 Extras, massive crew, multiple units all capturing as much great content as we could.

VODAFONE TENNIS STARS

Vodafone in the UK sponsor some of the country’s rising stars in Tennis. for a recent campaign I accompanied several teams filming around an empty Wimbledon, capturing various executions for the brand. For this I was working around the very tight schedules each team needed for filming as well as each athlete. I was charged with capturing some key visual stills as well as BTS.

LLOYDS BRAND CONTENT

I would often accompany the Lloyds Brand Campaign TVC shoots to capture KV stills, social content and BTS films.

3D PHOTOS & GIFS

I love taking lots of photos and making them move and wiggle and groove.